About Marketing

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. It contributes directly to achieve profit and growth for the company. A focus in marketing allows students to find opportunities in local, national, and international businesses, as well as in government and nonprofit organizations.

Career paths lead from entry points in retail, sales, services marketing, marketing research and database management, advertising, promotion, product management, brand management, customer relations, and direct and electronic marketing.