Contemporary Marketing

Marketing is being redefined every day in a world of rapid innovation, fast-paced media, big data, and global competition. Effective marketing is critical in every type of organization from large corporations to nonprofits, from startup ventures to social mission organizations. The demand for outstanding marketing professionals has never been stronger. Contemporary marketing focuses on customers and markets, data and information, networks and relationships, social media and online channels, and strategy and performance. The objective is to prepare professionals to grow their businesses, better serve their customers, and develop long-term customer relationships with cutting edge marketing knowledge. It is designed for people who already or aspire to work in marketing departments and agencies, in positions such as: account manager, product manager, community manager, database marketing coordinator, email marketing specialist, graphic designer, marketing analyst, social media coordinator, and web content writer.

Did you know that course credit from a certificate will count toward an MBA or MS degree should you choose to continue on Graduate business certificates do not require the GMAT and if the student’s GPA is higher than 3.3 they are eligible to waive the GMAT requirement upon entering the MBA and MS programs. 

Applications to start in the fall are due by July 1; applications to start in the spring are due by November 15. For more details, please feel free to contact us directly by emailing gradcm@umb.edu.